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ASR
Ltd is a unique NZ company formed in
1998. The company has grown to have a
worldwide reputation for innovation and
R&D
Our style is “quality advice backed up
by genuine understanding of marine
systems”. We achieve this using a
multi-disciplinary and highly technical
approach.
We are best known internationally for
our multi-purpose reefs, inland surfing
pools and computer modeling. But this
perception is only half true. Our
consultants are involved in a wide range
of studies including environmental
assessments for the oil industry,
estuaries and harbours, ports, sewerage
outfalls, pollution dispersal, ecology,
marine farming … to name just a few.
ASR’s Managing Director has 30 years of
consulting and research experience and
he is backed up by two PhD directors
plus oceanographers,
modelers, biologists
and engineers on
staff. With its
regular
sub-consultants,
university and
research partners,
ASR will provide you
with a very strong
and unified team.
Whatever your requirements are in marine
consulting and research, ASR’s guarantee
is that we can meet your needs in a
fully professional way.
MULTI-PURPOSE REEFS
Multi-purpose (artificial surfing) reefs
are an initiative of ASR Ltd for coastal
protection and future prosperity:
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Providing modern coastal protection
methods which are less expensive,
longer-lived and of benefit to
communities and the economy
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Developing eco-recreation
opportunities which are beneficial
to the lifestyle and health of
communities
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We promote reefs for beaches, when
appropriate, and believe in them
because ASR's world-wide leadership
and research of multi-purpose reefs
saves beaches and helps people.
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We don't want poorly-designed and
obtrusive hard construction burying
our beaches. We don't approve of
"land" protection being done falsely
in the name of "beach" protection,
and then callously destroying the
beach.
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So how do you protect the beach from
erosive wave attack … break the
waves on a reef offshore. Not rocket
science, just common sense and a
copy of nature's way.
Not surprisingly, the community,
clients, scientists and the world press
have been fully behind the concept of:
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Moving beach protection offshore and
underwater
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Improving the outcomes of beach
protection methods
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Providing recreational opportunities
through surfing, diving etc.
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Assisting the environment through
better ecology and
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Reducing economic pressures through
high benefit/cost ratios.
We
are the leaders in artificial surfing
reef technology and aim to stay there
through provision of high quality
service based on leading experience and
research.
We now provide fully turnkey reef
solutions, from recommendations through
to completed reef construction. While
some groups have construction or
breakwater experience, no other company
worldwide can offer any substantial
experience in multi-purpose reef design
and construction.

St Francis Reefs
The St Francis Bay Reefs
are the first in Africa
and will be using the
ASR Technology in
placing the reef bags on
the sea bed and filling
them from the land. The
pictures taken from the
Mount Reef in New
Zealand show what this
type of operation could
possibly look like.
The process will be that
we will be dredging sand
from the Kromme Estuary
and pumping sand up the
beach to fill the reef
bags and renourish the
beach as an ongoing part
of the operations. In
addition, we will be
resculpting the dunes
and replanting them with
suitable dune
vegetation. Approximate
planned positions of the
three refs are indicated
on the graphic with a
possible additional reef
possibly being
required.
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